Tim Smith

As I’ve been working towards the launch of Re:Sound, the future musical division of the Resurgence, I’ve looked at a lot of different ideas on how to put out music. At this stage in the game, the list of options reads more like a Chinese menu than Chipotle, and it’s more than a bit overwhelming. I recently came upon this interview with Trent Reznor of Nine Inch Nails. While Trent is not a Christian in any way, shape, or form, he has had a solid 20-year run with his band. He has covered every end of the music industry from major label releases, to running his own label, to his current and very unique brand of independent distribution. Trent has no love for the conventional music industry, and his view is that the old model is basically dead. However, no other unified model has risen up yet to take its place. He gives the following advice to artists on how to proceed in an industry in transition:

1. Identify What You Are Trying to Do

If you are working to be a pop superstar with the mass appeal of Justin Timberlake or the American Idol scene, then you need a major label with all their resources behind you. If you are trying to change the world, and you feel like your music is more unique and creative, then you might not want a major label. You need to find a way to connect directly with your audience.

2. Hone Your Craft

Content is king, and you want to put out the very best music you are capable of. You should also work to present your music in a way that exploits your strengths. Be creative.

3. Think of the Filters You Use to Find Your Music

Go to those filters (blogs, websites, and networks) and spread the word about your music. Use word of mouth to your advantage among the networks of people most likely to appreciate your work. Then work out from there.

Do Not Conform to the Pattern

Reznor is working towards a very different goal than the glory of God, but I think there is real wisdom in his words. We have a strong tendency to be passively conformed to the patterns, schemes, and business models of the world. While our music may (and rightly should) sound like the music of the world at times, we have a very different truth, purpose, and goal in mind. Why should we assume the same business and distribution models would be appropriate? We must instead be transformed by the renewing of our minds (Rom. 12:2). Then, through prayerful thought, research, and planning, we may discern how to proceed to the glory of Jesus. If you have questions or comments, look me up on Facebook or Twitter.
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