In the fourth chapter of Vintage Church we answer the question, "Why Is Preaching Important?" In a day when preaching has been junked by some and reduced to a fifteen-minute Dr. Phil karaoke, the centrality, authority, and necessity of preaching must be stressed with great force. The following excerpt on preaching is from Vintage Church pages 90 and 104: Jesus' ministry included feeding the hungry, healing the sick, loving the outcast, and befriending the sinner. But we must never forget that Jesus' ministry began with preaching. Thus, preaching is the first priority of ministry that leads God's mission, which is accompanied by various other ministries that support, supplement, and sustain the preaching of God's Word in truth with passion.... There is an ongoing debate as to the purpose of the sermon and whether it should focus on converting the lost or maturing the saved. The apparent conflict between preaching for seekers and preaching for believers is resolved simply by noting that both need to repent of sin and trust in Jesus to live a new life empowered by the Spirit. Therefore, a sermon can and should effectively communicate to both audiences, and it will if the preacher is able to go after the root of sin and explain Christian jargon in order to speak the "tongue" of the hearer. This includes saying the name of Jesus and making him known.